Aspiring designers design Rotterdam Key Insignia Eurovision 2022

Every year in January the Key Insignia Exchange takes place in the new Host City of the Eurovision Song Contest. The new major of the Host City receives the Host City Insignia from the major of the former Host City. The Insignia will be placed on a large key ring on which every Host City can place a city key or other city symbol.

For the Rotterdam insignia, organization Host City Rotterdam has asked students of the Associate degree Arts & Crafts of the Rotterdam Academy to make a design. The design should reflect Rotterdam as Host City during the Eurovision Song Contest 2021. This resulted in ten different design ideas.

The first Thursday after the festival, on 27 May 2021, the students presented their designs to a jury ocnsisting of Annemieke van Wegen-Delhaas (Host City Rotterdam), Larissa Molenaar (Rotterdam. Make it Happen) and Joe Platt (Royal3D). De winning design will be 3D printed by Royal3D from recycled PETG material.

Criteria for the design were:

• concept: is the design original and does it reflect the Rotterdam mentality of Make it Happen?
• look: does it stand out and is it interesting to look at?
• feasibility: what happens when the design is 3D printed, will it last longer, how does it whitstand moving from city to city?

Based on these criteria point were given to all ideas. Amongst them there were some very interesting designs. Winners of the contest are Fleur ter Horst and Stella Dammes. Their design combined various elements of the city placed these on top of each other ending in a shovel with a text spoken by major Aboutaleb when receiving the Insignia from Tel Aviv: 'When you come to Rotterdam, you come to see the world'.

All Insignia are currently on display at Rotterdam City Hall, viewable in 3D: Stadhuis Rotterdam (360fabriek.nl) (click on the button Eurovision Song Contest).

Royal3D now has around 10 days to make a print file of the winning design and 3D print it.

The full story about the design contest can be read on the website of Open Up To Rotterdam (in Dutch)

Photos: Gert-Jan Pos